Micol started working…
with TCMG in early 2022 as Tourism Western Australia PR Manager in Italy with the exciting inauguration of the new Rome – Perth non-stop flight operated by Qantas. An appealing hook to start promoting the amazing travel offer of WA in the market, increase its general awareness over the more popular Australia destinations and attract media interest towards its enchanting cultural background, history, lifestyle and amazing locations.
Micol was born and raised in Milan, where she graduated in Communication and started her career in the Tourism PR scene in 2014, developing communication plans and press office activities for different international destinations over the years.
In December 2023 Micol moved to Western Australia to enjoy a full-on experience in the destination, enhancing her product’s knowledge and getting to live the real essence of the amazing WA keeping the media relations with the Italian journalists and sharing first-hand insights from the heart of the action!