Coffee to taste better in Germany

The morning coffee in Germany will mean a great promotion for Western Australia early next year. Tchibo, Germany's largest coffee chain retailer, which also sells holiday packages in conjunction with several German tour operators, including Boomerang Reisen, will be featuring Western Australia in an exclusive 24-page Australia brochure. It will be distributed in March 2012.

Self drive options as well as group holidays will be featured. The brochure will have a print run of 165,000 and will be distributed in more than 1,000 Tchibo shops across Germany.

German coffee drinkers will be able to book Western Australia holidays appearing in the brochure through Boomerang Reisen.

A series of online and print activities will accompany the brochure, including exposure via the Tchibo website (2.4 million visitors daily) and in the Tchibo newsletter (eight million subscriptions). 

Western Australia’s partners in the sky

A radio campaign together with Thai Airways and a joint promotion with Singapore Airlines, the South Australian Tourism Commission and FTI Germany is part of new a push by Tourism Western Australia to step up its activities with airline partners.

Tourism WA is currently running a major advertising campaign on Germany’s HR3 radio station in Frankfurt  in cooperation with Thai Airways. It reaches 1.3 million listeners daily until September 9. The station’s website is expected to receive 2.5 million visits daily during the duration of the campaign.

Listeners are invited to take part in a competition to win a trip to Western Australia, travelling through Perth and the South West regions and flying Thai Airways, with a stopover in either Bangkok or Phuket.

Meanwhile, a joint activity between Singapore Airlines, the SATC and tour operator partner, FTI consists of a two-prong on-line and print promotion.  A print supplement featuring destinations in Western Australia and South Australia is being distributed to 20,600 German travel agents and accompanied by a newsletter to 17,500 contacts in November.

All five Western Australian regions are featured in the promotion. An on-line itinerary training game will feature extensive destination and experience content to teach travel agents mpre about the opportunities in Western Australia. The incentive for agents to take part in the game is the possibility to win a trip to WA and South Australia and follow the itinerary of the game in real life.

For more information contact  Tanja Brunnhuber, TWA marketing manager Continental Europe

TTNQ's Road Show line-up for Europe

TTNQ’s Adventurous by Nature European Road Show will kick off in Paris June 27 and travel on to Italy, Switzerland, Germany, Austria, the Netherlands and the UK – winding up in London on July 8. For full dates and cities, see below.

Tjapukai Aboriginal Cultural Park, Australia’s leading indigenous cultural experience, is one of participants, offering a day experience (Tjapukai by Day) that is interactive, educational and fun and an evening experience (Tjapukai by Night). Tjapukai by Night is a cultural theatrical dinner and show, which takes visitors into Dreamtime legend to discover ancient Aboriginal culture.  http://www.tjapukai.com.au/

Ocean Spirit is another top product on the TTNQ Road Show, promoting its catamaran adventure to Michaelmas Cay on the Great Barrier Reef, a picturesque reef sand island surrounded by coral gardens that teem with a diversity of marine life. Spend a day snorkelling or scuba diving, riding the semi-submersible, taking a nature tour and enjoy a superb buffet lunch with sparkling wine.   

Poseidon and Sailaway are family owned and operated businesses based in Port Douglas have been operating reef and island excursions since 1980. The owners are diving, snorkelling and sailing professionals and are extremely experienced eco tourism operators and environmental leaders. Poseidon offers a five star cruise to the Agincourt Ribbon Reefs and caters to snorkellers, certified divers and introductory divers, offering 3 dives each day.  

Sailaway offers a premium reef and island experience to the Great Barrier Reef’s unspoilt Low Isles -- relax on white sandy beaches, snorkel over magnificent coral gardens from the beach and swim with turtles. The new Sailaway Sunset Sailing itinerary sails every evening, offering the perfect ambience before enjoying many of the great local restaurants in Port Douglas.

Multi-award winning Jungle Surfing Canopy Tours take visitors flying through the Daintree Rainforest on flying fox ziplines, stopping at five tree platforms with spectacular views over the treetops, down to cascading streams and out to the reef. Fun, educational, all weather and fully guided, Jungle Surfing is an eco-adventure for all ages.  

Cayman Villas and Meridian will be along to highlight two perfectly located properties in Port Douglas close to Four Mile Beach, the restaurants on Macrossan Street and the Marina, where the boats depart for the Great Barrier Reef. 

Meanwhile, family owned Thala Beach Lodge, is a five star eco resort near Port Douglas, sitting atop a headland with breathtaking views of untouched coastline, Accommodation comes in the shape of 83 deluxe timber bungalows built high on stilts in a forest canopy and providing views either to the ocean or the forested mountains.

Mission Beach will also be along on the Road Show – 14 kilometres of pristine golden beaches nestled between two World Heritage areas, the spectacular Wet Tropics Rainforest and the Great Barrier Reef. Mission Beach offers as much to the adrenaline junkie and extreme sports enthusiast as to the holidaymaker after some peace and quiet. From wilds of skydiving and white water rafting to relaxing spa treatments. 

Castaways Resort & Spa is a stunning Mission Beach beachfront gem. The newly refurbished property was remarkably unscathed by Cyclone Yasi earlier this year and boasts a variety of stylish accommodation options, two swimming pools, day spa, restaurant and cocktail bar.  

Dates and cities: Paris June 27; Milan June 28; Zurich June 29; Munich June 30; Kitzbuhel July 2; Berlin July 4; Dusseldorf July 5; Amsterdam July 6; Manchester July 7; London July 8.

To register for the Road Show go here, or email Sunny Mocanu at The Conjoint Marketing Group

Tourism WA in German radio promo

Tourism Western Australia in conjunction with Tourism Australia, state tourism organisations, the German radio station, Radio Energy and STA Travel, ran a youth-focused campaign targeted across seven key cities in Germany this month.

The Experience Extraordinary WA message was promoted throughout May via radio and online through the Radio Energy website and Facebook.

The Love Nature themed campaign also incorporated a trip giveaway.

WA features included Australia's whitest beach Lucky Bay, adventurous outback 4WD experiences, whale watching and swimming with the whale sharks.

TTNQ Road Show heading to Europe

The TTNQ UK/European Mission 2011 will be touring Europe from June 27 to July 8. The dates and the cities the Adventurous by Nature Road Show will visit are:

Paris June 27,

Milan June 28,

Zurich June 29,

Munich June 30,

Kitzbuhel July 2

Berlin July 4,

Dusseldorf July 5,

Amsterdam July 6,

Manchester July 7,

London July 8,

For more information, email Sunny Mocanu at The Conjoint Marketing Group.